Comme Des Garcons for Dummies

Comme des Garçons, founded by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into one of the most influential trend residences on this planet. Its world accomplishment wasn't crafted through standard internet marketing or mainstream traits, but through a Daring philosophy: obstacle the norm, crack conventions, and Enable originality discuss louder than popularity. This unconventional method became the foundation for CDG’s throughout the world expansion.

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CDG received Worldwide attention by presenting garments that rejected regular Tips of attractiveness. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the interest of global trend editors and potential buyers early inside the eighties.

This world visibility strengthened the CDG Hoodie name and captivated faithful prospects from each corner of the globe.

The 1995 "Slumber" selection consisted of striped pajamas "bearing prints of identification numbers and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed photographs of the gathering with visuals taken at Auschwitz focus camp, and the controversy received international coverage.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and proven as a business in 1973. The brand name's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the road "Comme les garçons et les filles de mon âge" ("similar to the girls and boys my age").

The 2006 autumn/Winter season collection addressed the strategy with the persona,[15] the different ways to existing just one's self to the globe. Fusing tailor-made menswear with feminine components such as corsets and flower printed costume fabrics, Persona was One more collection that put together the feminine Along with the masculine.

CDG created Comme Des Garcons a powerful distribution procedure by inserting its goods in major luxury merchants like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and Intercontinental boutiques. This gave the brand name access to elite shoppers globally whilst preserving its inventive integrity.

In 2017, the business released a fresh fragrance, Concrete, and marked its start inside the US with a supper curated by the artist and chef, Laila Gohar.

Every single store was made as an inventive Area, maximizing CDG Hoodie's track record for innovation and presenting shoppers an immersive retail knowledge.

With the rise of internet shopping, CDG expanded its arrive at by supplying collections by Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the manufacturer’s identity, producing items such as PLAY Heart tees and Converse sneakers viral around the world.

The CDG x Converse Chuck Taylor turned Just about the most identified sneaker collaborations on the earth, helping CDG attain worldwide mainstream visibility even though keeping real to its edgy creativeness.

Comme des Garçons’ runway reveals in Paris are famous. Kawakubo’s theatrical shows, normally extra like artwork installations than manner reveals gained all over the world media protection, reinforcing the model's name for groundbreaking creativeness.

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The business also creates a line of agendered fragrances, the majority of which are unconventional on the globe of perfume and aligned Along with the types of its clothes.[6]